Lot 33 | Rolex Day date ref 18039 white gold

Bertolami Fine Art - Riversdell Close 27, KT16 9JW Chertsey

Rolex Day date ref 18039 white gold

Rolex Day date ref 18039 white gold


Movement and functions
Automatic cal. 3055 single quick date set, day, date.
Case
White gold 18 kt with screw back case, president hidden clasp 18 kt white gold bracelet. 36mm
Factory sticker outside case back.
Dial
Silver dial with applied baton indexes, luminous dots, and hands.
Features
Colloquially referred to as the “President”, the Rolex Day-Date earned the nickname in a typically genius marketing move by the brand - reportedly gifting a Day-Date watch to then President of the United States, Dwight Eisenhower. The brand claimed in its marketing materials of the time that “Men who guide the history of the world, wear Rolex watches” and neither the Day-Date’s ageless elegance, prestige, nor high value, have faded since. The “President” name is often associated with a particular style bracelet, accompanying many Rolex Day-Date watches.
The watch retains the factory sticker outside the case back showing that it has been worn only a few times since it has originally purchased. The bracelet according to the excellent condition of the watch has no stretch and is extremely tight.
Case, dial, movement and bracelet signed.